PARIS 8th International Conference on Marketing, Finance & Management Studies: MFMS-27

Call for papers/Topics

All Abstracts, Reviews, short articles, Full articles, Posters are welcomed related with any of the following research fields:

1. Core Business Foundations & Strategy

• Strategic Management & Competitive Advantage

  • Resource-Based View (RBV) and dynamic capabilities

  • Corporate-level strategy: Diversification, mergers, and acquisitions

  • Competitive positioning (Porter’s Generic Strategies)

  • Strategic execution, OKRs, and balanced scorecards

  • Industry structure analysis and macro-environment scanning

• Corporate Governance & Business Ethics

  • Board structure, independence, and fiduciary duties

  • Agency theory and alignment of managerial/shareholder interests

  • Environmental, Social, and Governance (ESG) integration

  • Corporate fraud, accountability, and internal controls

  • Ethical decision-making models in leadership

2. Financial Systems, Corporate Finance & Investment

• Corporate Finance & Capital Allocation

  • Capital budgeting and discounted cash flow (DCF) valuation

  • Capital structure theory (Modigliani-Miller, Pecking Order)

  • Cost of Capital (WACC) optimization

  • Working capital management and liquidity optimization

  • Dividend policy, share buybacks, and value creation

• Financial Markets, Instruments & Portfolio Management

  • Asset pricing models (CAPM, Multi-Factor Models)

  • Fixed income analysis and interest rate risk

  • Equity research, valuation methods, and fundamental analysis

  • Derivatives, hedging strategies, and risk management

  • Behavioral finance and market anomalies

• Financial Accounting & Quantitative Analysis

  • Financial statement analysis and ratio diagnostics

  • Revenue recognition and earnings quality evaluation

  • Forecasting techniques and quantitative risk modelling

  • Management accounting and cost allocation systems

3. Marketing Strategy, Consumer Insights & Branding

• Strategic Marketing & Brand Management

  • Brand equity, positioning, and architecture

  • Go-to-market strategies and product launches

  • Product portfolio management (BCG Matrix, Product Life Cycle)

  • Pricing strategies and yield management

  • Omnichannel distribution and supply partner integration

• Consumer Psychology & Analytics

  • Consumer decision-making processes and cognitive biases

  • Customer journey mapping and touchpoint analysis

  • Customer Lifetime Value (CLV) and churn analysis

  • Segmentation, targeting, and positioning (STP models)

  • Quantitative marketing techniques and attribution modelling

• Digital Marketing & Media

  • Content marketing and organic acquisition (SEO)

  • Performance marketing and paid acquisition channels

  • Social media strategy and community management

  • Marketing automation and hyper-personalization

4. Leadership, Human Capital & Organizational Behavior

• Organizational Leadership & Power Dynamics

  • Transformational, servant, and situational leadership models

  • Power structures, organizational politics, and influence

  • Crisis leadership and strategic decision-making under uncertainty

  • Cross-cultural management and global leadership

• Human Resource Strategy & Organizational Design

  • Strategic human resource management (SHRM)

  • Talent acquisition, retention, and performance management

  • Compensation design, incentives, and principal-agent alignment

  • Organizational culture, design, and change management

  • Workforce analytics and talent planning

5. Interrelated & Cross-Disciplinary Domains

• Product Development & Commercialization

  • Marketing component: Voice-of-customer research and market sizing

  • Finance component: Return on investment (ROI) and cost-of-goods-sold analysis

  • Management component: Cross-functional agile team execution

• Fintech & Martech Innovation

  • Finance component: Alternative payments and blockchain applications

  • Marketing component: Data-driven ad tech and customer platforms

  • Management component: Managing technology adoption and digital transformation

• Mergers, Acquisitions & Post-Merger Integration (PMI)

  • Finance component: Target valuation and deal structuring

  • Marketing component: Brand consolidation and customer retention

  • Management component: Cultural alignment and operational integration

• Behavioral Economics & Commercial Decision-Making

  • Marketing component: Choice architecture and nudge theory

  • Finance component: Investor sentiment and irrational market trends

  • Management component: Overcoming organizational biases in capital allocation