ISTANBUL 9th International Conference on Marketing, Business & Management Studies: IMBMS-27

Call for papers/Topics

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

Foundational & Independent Topics

These topics represent the core, standalone principles unique to each specific functional discipline.

1. Marketing Theory and Consumer Insights

The study of how organizations identify target audiences, understand their behavior, and design value propositions.

• Consumer Behavior and Psychology: Cognitive biases, decision-making models, motivation, perception, and cultural influences on purchasing.

• Market Research and Analytics: Qualitative methods (focus groups, ethnography), quantitative methods (surveys, A/B testing), and predictive data modeling.

• Brand Strategy and Positioning: Brand equity, identity design, architecture, and establishing a distinct competitive position in the consumer's mind.

• Product and Pricing Strategy: Product lifecycle management, value-based pricing, psychological pricing, and portfolio optimization.

2. Business Operations and Structural Foundations

The fundamental functional mechanics required to fund, track, and execute commercial enterprise operations.

• Financial Accounting and Reporting: Double-entry bookkeeping, cash flow analysis, income statements, and balance sheet management.

• Corporate Finance and Wealth Management: Capital budgeting, risk assessment, cost of capital, and investment appraisal.

• Operations and Logistics: Inventory control models, capacity planning, facilities layout, and quality assurance frameworks (e.g., Six Sigma).

• Supply Chain Management: Procurement, supplier relationship management, distribution networks, and reverse logistics.

3. Management and Leadership Dynamics

The study of coordinating human capital and structural resources to achieve organizational goals.

• Organizational Behavior: Individual performance, group dynamics, motivation theories, corporate culture, and conflict resolution.

• Human Resource Management: Talent acquisition, performance appraisal architecture, compensation systems, and labor relations.

• Strategic Management: Macro-environmental analysis (PESTEL), competitive assessment (Porter’s Five Forces), core competencies, and corporate diversification.

• International Business Management: Cross-cultural communication, global market entry strategies, and multinational corporate design.

Interrelated & Integrated Topics

These fields represent the critical spaces where marketing, business operations, and management merge to drive corporate success.

1. Strategic Marketing Management

The direct alignment of high-level corporate strategy with market-facing execution.

• The Marketing Mix Integration: Synchronizing Product, Price, Place, and Promotion with overarching corporate financial and operational goals.

• Go-To-Market (GTM) Strategy: Coordinating product development, sales operations, and marketing channels for new product launches.

• Customer Relationship Management (CRM) Architecture: Managing customer lifecycles, churn reduction, and maximizing customer lifetime value (CLV) through organizational coordination.

• Corporate Reputation and Public Relations: Aligning internal management ethics with external brand communication and crisis management.

2. Digital Transformation and E-Commerce Operations

The intersection where technology shifts operational business capabilities and redefines marketing channels.

• Omnichannel Retailing and Supply Chain Integration: Aligning inventory management and logistics with digital and physical marketing channels for seamless customer experiences.

• MarTech (Marketing Technology) Systems: Managing the corporate infrastructure of automation software, data analytics platforms, and content management tools.

• Digital Commerce Business Models: Operational structures of Direct-to-Consumer (D2C), Business-to-Business (B2B) marketplaces, and subscription-based economies.

• Data Privacy and Ethical Governance: Managing customer data acquisition and targeting within the boundaries of international corporate compliance (e.g., GDPR).

3. Entrepreneurship and Innovation Management

The spaces where new business ideas are managed, validated, and scaled to market.

• Lean Startup Methodology: Integrating rapid product prototyping with continuous market feedback and agile management practices.

• Corporate Entrepreneurship (Intrapreneurship): Managing internal innovation labs and funding structures within established enterprises to launch new brands.

• Venture Capital and Growth Scaling: Managing the transition from initial business funding rounds to massive market penetration and brand scaling.

• Design Thinking and Product Innovation: Cross-functional management frameworks that place consumer insights at the center of structural product development